BREAKING: A Merger of AvalonBay and Equity Residential?

Today’s edition sponsored by: JPI, Authentic, Robora, Berkadia’s “Inside the Deal” CRE podcast, and Foxen.

Who saw this coming?

Uh, WOW! Didn’t see this one coming: Equity Residential and AvalonBay are discussing a potential merger, according to Bloomberg.

On the one hand, it feels like the kinda thing that some activist investors push and then leak to media. On the other hand, REITs are getting beat up right now in the (irrational?) public markets. Their stocks trade below net asset value, which means the real estate owned by AVB and EQR is worth far more than the sum of the parts, the companies themselves. (Quick disclaimer: This is not investment advice at all. Just informational.)

A merger could drum up some fresh enthusiasm among investors who tend be story-driven. (It would also further erode the number of publicly traded apartment REITs, already down by ~20 over the last 15 years and by even more from early 2000s peaks). On cue, Wall Street is already cheerleading the news, boosting stock prices for EQR and AVB when the news broke after hours.

Could a combined company bring some synergies? Absolutely, especially on the expense side. But would a combined AVB+EQR command more pricing power on rents? Eh, that seems far-fetched, but that’s the spin we’re already getting.

The Bloomberg article states such a merger “would have broad implications for the US housing market as affordability has become a top political and economic issue in the country.” We’ll likely see many more such comments, and it’s an absolutely terrible take. It’s instant armchair analysis totally detached from data (even if some policymakers start parroting the same narrative, which wouldn’t be terribly surprising in today’s climate.)

[Continued below]

Here’s the reality (with no inside knowledge of potential deal):

  1. First, if you don’t already know, this is critical context: Equity and AvalonBay cater to the very high end of the rental market, the true “renters by choice” demographic making six-figures and spending ~20% or less on rent. This isn’t where affordability issues are concentrated, and pretending like that’s the problem distracts from the real issue – a severe shortage of low-income housing for low-income families.

  2. But what about market share? Equity and AvalonBay are big names, sure, but – like everyone else in rental housing – they’re small in terms of market share. Both own less than 0.5% of U.S. apartments despite ranking high on NMHC’s Top 50 leaderboard.

  3. Some quick math (using market counts from their most recent 10-K filings) shows the combined entities would own less than 4% of apartments in every market they operate. At the high end, they’d combine for 3.6% to 3.8% in the metro areas of Boston, D.C., Bay Area and Seattle, 2% in Southern California and nearly 1% in New York. (Both companies pivoted heavily to big coastal MSAs in the 2010s, and have only recently started re-entering markets like Denver, Dallas, Atlanta, Austin and South Florida.)

  4. Of course, market share will vary by submarket/neighborhood – and will be higher at the Class A level catering to high-income renters. But no matter how you break it down, it’s still a far more fragmented market than probably any other major industry. Class A renters have ample options today thanks to ample supply in the market, only a small fraction of which was built by AVB and EQR. And again, remember: Class A isn’t where the affordability challenges are concentrated at all.

That said, we’re seeing more and more evidence that higher geographic concentrations reduces operating expenses. REITs and their private sector peers have been saying this for a long time. Scale in a metro area allows for pooling of shared resources (leasing, maintenance, vendor contracts, etc.), which reduces costs and boosts NOI.

Expense management — not pricing power — is the more likely potential advantage here.

BTW: It’s worth noting that EQR and AVB worked together to acquire a former big name REIT – Archstone (then privately owned under Lehman Brothers) – back in 2012, each taking a subset of the Archstone portfolio. A potential merger would be something of a bow on the relationship, bringing together what are/were three big names in the apartment REIT world.

Anyway, I have no idea whether this potential merger will go through. But should be interesting to watch.

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Jay Parsons is a rental housing economist, consultant and speaker. He has advised numerous multifamily and single-family rental housing stakeholders – from institutional investors, REITs, owner-operators, regional investment groups, lenders, regulators and government agencies.

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Jay Parsons is a rental housing economist, consultant and speaker. He has advised numerous multifamily and single-family rental housing stakeholders – from institutional investors, REITs, owner-operators, regional investment groups, lenders, regulators and government agencies.

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